Privacy Policy marketing Archives - Andrea Ciufo

marketing

Retention Rate, why is important and why is a convergent sequence

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Last month I was explaining to a client the importance of (Customer) Retention. In my opinion, after Profits and Gross Margins,  Retention is the most important KPI in business.  What is Retention?  Customer Retention measures how much customers liked your product/service and would buy or use it again. If I like your product I will … Read more

Nine Priciples for Forecasting in Survey Analysis (With Scientific Bibliography)

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While I was building a forecast model and I was looking for scientific confirmation regards some assumptions I discovered an interesting book, really suggested “Principles Of Forecasting: A Handbook for Researchers and Practitioners” written by J. Scott Armstrong, from Wharton School. This handbook deals with all kinds of decision models. It starts from the judgmental … Read more