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Retention Rate, why is important and why is a convergent sequence

Last month I was explaining to a client the importance of (Customer) Retention. In my opinion, after Profits and Gross Margins,  Retention is the most important KPI in business.  What is Retention?  Customer Retention measures how much customers liked your product/service and would buy or use it again. If I like your product I will … Read more Retention Rate, why is important and why is a convergent sequence