Hi, I'm Andrea Ciufo, CEO and Founder of LovableData Consulting.
I am a Marketing-focused Data Scientist based in London Currently, I work for Dentsu in the Marketing Effectiveness team. Specialised in Marketing Mix Modelling & Forecasting, I worked across several countries and industries: FMCG, fashion e-commerce, automotive and transportation. My goal is to assist companies building and optimising their marketing plans using econometric models correlating sales to marketing activities, maximising channel potential while minimising inefficiencies. Proficient in Python for data analysis and data science I designed and taught an introduction and intermediate Python course.
I am a Member of the International Institute of Forecasting.
In my free time I volunteer with Kaggle helping BIPOC (Black, Indigenous, People of Color) grow in the data science industry.