Win the competition by studying how other teams play and keeping your curiosity alive

One of my mentors always says : “It is important not only to play, but to study how other teams are playing”.  He’s essentially saying that  it is not only important to do something, but also to study different tactics and approaches in a highly competitive environment.  This quote came to mind while reading the … Read more

Proactive and Reactive Behaviour – What I learned from my company training session

This is just a small post to recap some of the concepts I discovered and some I refreshed from my company training session on “Proactive Thinking”. The focus was on understanding the difference between proactive and reactive behaviour.  Mainly the difference is on how we respond to a specific situation.  During the session, we defined … Read more

Eating The Big Fish – How Challenger Brands Can Compete Against Brand Leaders

The second reading-suggestion I got during my induction period in Collidascope was “Eating The Big Fish. How Challenger Brands Can Compete Against Brand Leaders’‘.  This book was first published in 1998, 25 years ago, then the author updated his thoughts considering new emerging technologies like Facebook. In fact, the second edition was published in 2009, … Read more

Chap 10 – What price promotions really do prt 3 How is truly beneficial a price discount strategy?

These posts are a collection of notes and summaries from the book “How Brands Grow” by professor Byron Sharp. This work is a must read for any marketer. My personal goal through this series of posts is to get a deeper understanding of the book and its lessons. You can buy the book here. Selling … Read more

Chap 10 – What price promotions really do prt 2 Classical economics, Marketing and Psychology

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, and … Read more

Chap 10 – What price promotions really do prt. 1

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, and … Read more

Chap 8 Differentiation VS Distinctiveness

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, and … Read more