Data Scientist and Proud Civil Engineer
One of my mentors always says : “It is important not only to play, but to study how other teams are playing”. He’s essentially saying that it is not only important to do something, but also to study different tactics and approaches in a highly competitive environment. This quote came to mind while reading the … Read more
This is just a small post to recap some of the concepts I discovered and some I refreshed from my company training session on “Proactive Thinking”. The focus was on understanding the difference between proactive and reactive behaviour. Mainly the difference is on how we respond to a specific situation. During the session, we defined … Read more
As I already said in this blog, “Eating the big fish” is another great book that was suggested to me in 2021 when I started my adventure with Collidascope. I was reading the 4th chapter “The First Credo: Intelligent Naivety”, very interesting. Honestly nothing new or mind blowing, but a robust and important discussion on … Read more
The second reading-suggestion I got during my induction period in Collidascope was “Eating The Big Fish. How Challenger Brands Can Compete Against Brand Leaders’‘. This book was first published in 1998, 25 years ago, then the author updated his thoughts considering new emerging technologies like Facebook. In fact, the second edition was published in 2009, … Read more
This will be my last chapter review of “How brands grow”. Actually they are 13 chapters, but I will not cover the last two. In the 12th based on the analysis and laws described in the previous chapters the author defines several tactics for brands in order to compete efficiently. In the last one Byron … Read more
These posts are a collection of notes and summaries from the book “How Brands Grow” by professor Byron Sharp. This work is a must read for any marketer. My personal goal through this series of posts is to get a deeper understanding of the book and its lessons. You can buy the book here. Selling … Read more
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, and … Read more
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, and … Read more
I forgot to finish to publish the last essay I wrote last year, they were collecting dust on my google drive. These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal … Read more
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, and … Read more