Marketing Off-Site. How to do it in two pages: the executive summary
A marketing off-site is an important moment for your team and the whole marketing department. It’s the occasion for focusing […]
customer analysis
How To Design a Marketing Off-Site – Phase 3 – Sharpening the knife
In this section we will explore different scenarios and actions that can be taken to change the gaming rules in
How To Design a Marketing Off-Site – Phase 2 – Your Brand History
This is the second phase of your Marketing Off-Site. There are no shortcut available, It takes time to read, learn
How To Design a Marketing Off-Site
I crafted 4 posts where it is defined why and how to organise a marketing off-site. These posts are based
Marketing
Eating The Big Fish – How Challenger Brands Can Compete Against Brand Leaders
The second reading-suggestion I got during my induction period in Collidascope was “Eating The Big Fish. How Challenger Brands Can
Marketing
Chap 11 – Why Loyalty Programs Don’t Work
This will be my last chapter review of “How brands grow”. Actually they are 13 chapters, but I will not
Marketing
Chap 10 – What price promotions really do prt. 1
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chapter 6 – Who do you really compete with? (Can Kotler be wrong?)
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by
Marketing
Chapter 5 – Our Buyers Are Different
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chapter 4th – Which Customers Matter Most?
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor