Frequent questions on Marketing Mix Modelling – Clicks or Impressions?
This is is my second post I wrote based on a series of questions a data scientist asked me some […]
marketing mix model
Marketing
Frequent questions on Marketing Mix Modelling
Some weeks back a contact on LinkedIn, after reading my article on Google LightweightMMM, asked me for some questions on
Marketing Mix Modelling Attribution – 2023/2024 Marketing Notes From a Data Scientist
What does MMM mean? What is M M M? These are very common questions among brand and marketing managers in
How to build a Marketing Mix Model in Python with Google Lightweight MMM – Tutorial with (conscious) Mistakes
Building a Marketing Mix Model is always an strategic choice for a company, there are several benefits in doing that.
What are AdStock Effects and Diminishing returns?
Going straight to the point, there are two important (and tricky) aspects in marketing mix modelling that also affect marketing
What is a Marketing Mix Model and other 7 key questions
A Marketing Mix Model is a tool that helps you understand and optimise your marketing budget. Numerically, a Marketing Mix
Challenges and Pitfall in Marketing Mix Models
In the Search and Optimisation Theory there is a theorem that I love: the “ No Free Lunch Theorem”* It