Frequent questions on Marketing Mix Modelling – Clicks or Impressions?
This is is my second post I wrote based on a series of questions a data scientist asked me some […]
marketing
Marketing
Frequent questions on Marketing Mix Modelling
Some weeks back a contact on LinkedIn, after reading my article on Google LightweightMMM, asked me for some questions on
Marketing Mix Modelling Attribution – 2023/2024 Marketing Notes From a Data Scientist
What does MMM mean? What is M M M? These are very common questions among brand and marketing managers in
What are AdStock Effects and Diminishing returns?
Going straight to the point, there are two important (and tricky) aspects in marketing mix modelling that also affect marketing
What is a Marketing Mix Model and other 7 key questions
A Marketing Mix Model is a tool that helps you understand and optimise your marketing budget. Numerically, a Marketing Mix
Marketing Off-Site. How to do it in two pages: the executive summary
A marketing off-site is an important moment for your team and the whole marketing department. It’s the occasion for focusing
How To Design a Marketing Off-Site – Phase 3 – Sharpening the knife
In this section we will explore different scenarios and actions that can be taken to change the gaming rules in
How To Design a Marketing Off-Site – Phase 2 – Your Brand History
This is the second phase of your Marketing Off-Site. There are no shortcut available, It takes time to read, learn
How To Design a Marketing Off-Site
I crafted 4 posts where it is defined why and how to organise a marketing off-site. These posts are based
Challenges and Pitfall in Marketing Mix Models
In the Search and Optimisation Theory there is a theorem that I love: the “ No Free Lunch Theorem”* It