Privacy Policy marketing Archives - Andrea Ciufo

Chapter 2 – Growth, Penetration and the Double Jeopardy Law in Marketing

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, … Read more

Retention Rate, why is important and why is a convergent sequence

Last month I was explaining to a client the importance of (Customer) Retention. In my opinion, after Profits and Gross Margins,  Retention is the most important KPI in business.  What is Retention?  Customer Retention measures how much customers liked your product/service and would buy or use it again. If I like your product I will … Read more

Nine Priciples for Forecasting in Survey Analysis (With Scientific Bibliography)

While I was building a forecast model and I was looking for scientific confirmation regards some assumptions I discovered an interesting book, really suggested “Principles Of Forecasting: A Handbook for Researchers and Practitioners” written by J. Scott Armstrong, from Wharton School. This handbook deals with all kinds of decision models. It starts from the judgmental … Read more