How to build a Marketing Mix Model in Python with Google Lightweight MMM – Tutorial with (conscious) Mistakes
Building a Marketing Mix Model is always an strategic choice for a company, there are several benefits in doing that. […]
Building a Marketing Mix Model is always an strategic choice for a company, there are several benefits in doing that. […]
When you are a self-taught Data Scientist is always hard to assess your progress. You must set some metrics and
Some weeks ago I created a list of projects that I wanted to build. The goal of the list is
Disney Revenues grew incredibly in the last 25 years, but more interestingly revenue streams changed significantly through time. 4 key
Everything started with this DataCamp small project on Linear Regression Analysis: “Disney Movies and Box Office Success“ It was based
12/10/2022 Edit: After reading “How Brands Grow” I have now a more rounded position on Retention, but I didn’t want
You can have agency not just over your own life, but over a small and important part of the world.
One of my last job tasks activities was to compare different keywords on Google Trends. At the moment I am
The smell of bread baking fills the house in this Sunday morning in London. I am back to London, and
What is? XGBoost is an algorithm used for supervised learning problems. It means Extreme Gradient Boosting. How It works? You