Eating The Big Fish – How Challenger Brands Can Compete Against Brand Leaders
The second reading-suggestion I got during my induction period in Collidascope was “Eating The Big Fish. How Challenger Brands Can […]
Marketing
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Marketing
Chap 7 Loyalty – Brand Fanatics
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor