Chap 8 Differentiation VS Distinctiveness

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, and … Read more

Chapter 6 – Who do you really compete with? (Can Kotler be wrong?)

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, … Read more

Chapter 5 – Our Buyers Are Different

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, and … Read more

Chapter 3 How to grow your customer base

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, and … Read more

Chapter 2 – Growth, Penetration and the Double Jeopardy Law in Marketing

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, … Read more

Retention Rate, why is important and why is a convergent sequence

12/10/2022 Edit: After reading “How Brands Grow” I have now a more rounded position on Retention, but I didn’t want to delete this article. I explained in this post my new thoughts on the topic. Last month I was explaining to a client the importance of (Customer) Retention. In my opinion, after Profits and Gross … Read more