How to build a Marketing Mix Model in Python with Google Lightweight MMM – Tutorial with (conscious) Mistakes
Building a Marketing Mix Model is always an strategic choice for a company, there are several benefits in doing that. […]
Machine Learning
What are AdStock Effects and Diminishing returns?
Going straight to the point, there are two important (and tricky) aspects in marketing mix modelling that also affect marketing
What is a Marketing Mix Model and other 7 key questions
A Marketing Mix Model is a tool that helps you understand and optimise your marketing budget. Numerically, a Marketing Mix
Challenges and Pitfall in Marketing Mix Models
In the Search and Optimisation Theory there is a theorem that I love: the “ No Free Lunch Theorem”* It
Learning, Machine Learning, Probability And Statistics, Work
Python Experience Updates and Forecast for 2021
When you are a self-taught Data Scientist is always hard to assess your progress. You must set some metrics and
Machine Learning, Probability And Statistics
Disney Movies and Box Office Success – Datacamp Project Analysis [Why I think it is wrong] [Code and Notebook Included]
Some weeks ago I created a list of projects that I wanted to build. The goal of the list is
Learning, Machine Learning, Marketing
Retention Rate, why is important and why is a convergent sequence
12/10/2022 Edit: After reading “How Brands Grow” I have now a more rounded position on Retention, but I didn’t want
Learning, Machine Learning, Probability And Statistics, Work
Pomodoro Technique Python Script, track your goals and shape your future
You can have agency not just over your own life, but over a small and important part of the world.
Learning, Machine Learning, Probability And Statistics
Plotting Google Trends with Bokeh and Python for multiple comparisons prt 1/2
One of my last job tasks activities was to compare different keywords on Google Trends. At the moment I am
Machine Learning
XGBoost in Python (Quickly) Explained (3min Read)
What is? XGBoost is an algorithm used for supervised learning problems. It means Extreme Gradient Boosting. How It works? You