Challenges and Pitfall in Marketing Mix Models
In the Search and Optimisation Theory there is a theorem that I love: the “ No Free Lunch Theorem”* It […]
In the Search and Optimisation Theory there is a theorem that I love: the “ No Free Lunch Theorem”* It […]
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
When you are a self-taught Data Scientist is always hard to assess your progress. You must set some metrics and
Some weeks ago I created a list of projects that I wanted to build. The goal of the list is
Everything started with this DataCamp small project on Linear Regression Analysis: “Disney Movies and Box Office Success“ It was based
You can have agency not just over your own life, but over a small and important part of the world.
One of my last job tasks activities was to compare different keywords on Google Trends. At the moment I am
The King of a faraway kingdom decided to change the laws introducing the divorce. After 5 years from the law
The Italian Ministry of Health published a dataset on the most distributed * drugs through drugstores (here you can find the dataset).
You just bought the ultimate fragrance, your abs are not perfectly sculpted, the beard is perfect, but the only match