Chap 11 – Why Loyalty Programs Don’t Work
This will be my last chapter review of “How brands grow”. Actually they are 13 chapters, but I will not […]
Marketing
how brands grow
Marketing
Chap 10 – What price promotions really do prt 3 How is truly beneficial a price discount strategy?
These posts are a collection of notes and summaries from the book “How Brands Grow” by professor Byron Sharp. This
Marketing
Chap 10 – What price promotions really do prt 2 Classical economics, Marketing and Psychology
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chap 10 – What price promotions really do prt. 1
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chap 9 Why is Advertising important?
I forgot to finish to publish the last essay I wrote last year, they were collecting dust on my google
Marketing
Chap 8 Differentiation VS Distinctiveness
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chap 7 Loyalty – Brand Fanatics
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chapter 6 – Who do you really compete with? (Can Kotler be wrong?)
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by
Marketing
Chapter 5 – Our Buyers Are Different
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chapter 4th – Which Customers Matter Most?
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor