Win the competition by studying how other teams play and keeping your curiosity alive
One of my mentors always says : “It is important not only to play, but to study how other teams […]
Learning, Marketing
eating the big fish
Marketing
Eating The Big Fish – How Challenger Brands Can Compete Against Brand Leaders
The second reading-suggestion I got during my induction period in Collidascope was “Eating The Big Fish. How Challenger Brands Can