Marketing Mix Modelling Attribution – 2023/2024 Marketing Notes From a Data Scientist
What does MMM mean? What is M M M? These are very common questions among brand and marketing managers in […]
mass marketing
What is a Marketing Mix Model and other 7 key questions
A Marketing Mix Model is a tool that helps you understand and optimise your marketing budget. Numerically, a Marketing Mix
Marketing
Chapter 5 – Our Buyers Are Different
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor