Privacy Policy startup Archives - Andrea Ciufo

Chapter 2 – Growth, Penetration and the Double Jeopardy Law in Marketing

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor Byron Sharp. This work is a must read for any marketer. My personal goal when I embarked on this series of posts was to get a deeper understanding of the book and its lessons, … Read more