Frequent questions on Marketing Mix Modelling – Clicks or Impressions?
This is is my second post I wrote based on a series of questions a data scientist asked me some […]
google lightweightmmm
Marketing
Frequent questions on Marketing Mix Modelling
Some weeks back a contact on LinkedIn, after reading my article on Google LightweightMMM, asked me for some questions on
How to build a Marketing Mix Model in Python with Google Lightweight MMM – Tutorial with (conscious) Mistakes
Building a Marketing Mix Model is always an strategic choice for a company, there are several benefits in doing that.
What are AdStock Effects and Diminishing returns?
Going straight to the point, there are two important (and tricky) aspects in marketing mix modelling that also affect marketing