How to build a Marketing Mix Model in Python with Google Lightweight MMM – Tutorial with (conscious) Mistakes
Building a Marketing Mix Model is always an strategic choice for a company, there are several benefits in doing that. […]
machine learning
Challenges and Pitfall in Marketing Mix Models
In the Search and Optimisation Theory there is a theorem that I love: the “ No Free Lunch Theorem”* It
Machine Learning
XGBoost in Python (Quickly) Explained (3min Read)
What is? XGBoost is an algorithm used for supervised learning problems. It means Extreme Gradient Boosting. How It works? You
Machine Learning, Probability And Statistics
PCA part.2 for unlucky boyfriend/husband
PCA Second Chapter I do not know if my explanation on PCA was clear, I do not think so. I