Challenges and Pitfall in Marketing Mix Models
In the Search and Optimisation Theory there is a theorem that I love: the “ No Free Lunch Theorem”* It […]
Marketing
Learning, Marketing
Win the competition by studying how other teams play and keeping your curiosity alive
One of my mentors always says : “It is important not only to play, but to study how other teams
Challenging the Status Quo – Notes on Innovation
As I already said in this blog, “Eating the big fish” is another great book that was suggested to me
Marketing
Eating The Big Fish – How Challenger Brands Can Compete Against Brand Leaders
The second reading-suggestion I got during my induction period in Collidascope was “Eating The Big Fish. How Challenger Brands Can
Marketing
Chap 11 – Why Loyalty Programs Don’t Work
This will be my last chapter review of “How brands grow”. Actually they are 13 chapters, but I will not
Marketing
Chap 10 – What price promotions really do prt 3 How is truly beneficial a price discount strategy?
These posts are a collection of notes and summaries from the book “How Brands Grow” by professor Byron Sharp. This
Marketing
Chap 10 – What price promotions really do prt 2 Classical economics, Marketing and Psychology
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chap 10 – What price promotions really do prt. 1
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chap 9 Why is Advertising important?
I forgot to finish to publish the last essay I wrote last year, they were collecting dust on my google
Marketing
Chap 8 Differentiation VS Distinctiveness
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor