Chapter 6 – Who do you really compete with? (Can Kotler be wrong?)
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by […]
Marketing
marketing
Marketing
Chapter 5 – Our Buyers Are Different
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chapter 4th – Which Customers Matter Most?
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing, Probability And Statistics
Chapter 3 How to grow your customer base
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor
Marketing
Chapter 2 – Growth, Penetration and the Double Jeopardy Law in Marketing
These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by
Chapter 1 – Marketing and Bloodletting – How Brands Grow
These posts are a collection of notes and summaries from the book “How Brands Grow: What Marketers Don’t Know” by
Learning, Machine Learning, Marketing
Retention Rate, why is important and why is a convergent sequence
12/10/2022 Edit: After reading “How Brands Grow” I have now a more rounded position on Retention, but I didn’t want
Uncategorized
Nine Priciples for Forecasting in Survey Analysis (With Scientific Bibliography)
While I was building a forecast model and I was looking for scientific confirmation regards some assumptions I discovered an