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ben horowitz, books, culture, reading

March 29, 2026

Lessons on Culture from Ben Horowitz (and a Prison Leader)

It has definitely been a while since I updated my blog. Busy period, but I have been able to carve […]

ben horowitz, books, culture, reading

Not only Theory

I received some negative feedback on my last post on the Italian blog uomodellamansarda.com, from Filippo and Francesco, two dear […]

pomodoro technique, practice, python, study

Hypothesis Testing, Statistics

February 27, 2018

Hypothesis Testing, easy explanation

The first time I have studied “Hypothesis testing” was when I enrolled “Probability and Statistics” with prof. Martinelli, during my […]

Hypothesis Testing, Statistics

Data Scientist, Data Scientist Skills, group by, query, sql, where to focus

February 26, 2018

Most Junior Data Scientist Required Skills based on my personal experience and analysis prt 1

Is not easy to be a wannabe Data Scientist. Be a Data Scientist is fucking hard, be a self-learner Data […]

Data Scientist, Data Scientist Skills, group by, query, sql, where to focus

datacamp, git, git hub

February 23, 2018

Git and Git Hub

In the last job interview for a Data Scientist position a skill required was the version control knowledge. A version […]

datacamp, git, git hub

Central Limit Theorem, jupiter, Markov, python

February 21, 2018

Applying Markov Inequality and Central Limit Theorem on Pomodoro Records to Estimate the Probability to Improve Daily Performance

One day I will improve how to publish a better post from Jupiter on WordPress, all is still work in […]

Central Limit Theorem, jupiter, Markov, python

datacamp, datascientist, pomodoro technique, python

January 2, 2018

Data Scientist Career Track with Python

The 30th of December I finished the “Data Scientist Career Track with Python” on DataCamp.com. It was a great journey […]

datacamp, datascientist, pomodoro technique, python

negotiation, Never Split The Difference, reading

April 2, 2024

Beware of YES Master NO

Talking about negotiation, like other people, I am not so good at handling “NO” as a reply. I mean, after […]

negotiation, Never Split The Difference, reading

emotions, negotiation, Never Split The Difference

March 9, 2024

Labelling emotions and tactical empathy

I was quite happy when I was reading the second chapter of Chris Voss’s Never Split the Difference, because some […]

emotions, negotiation, Never Split The Difference

conflicts, negotiation, Never Split The Difference, reading

February 10, 2024

Never split the difference: personal takeaways

Never Split the Difference by Chris Voss, was by far the most interesting book I read in 2023, and probably […]

conflicts, negotiation, Never Split The Difference, reading

google lightweightmmm, marketing, marketing attribution model, marketing mix model

February 1, 2024

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

This is is my second post I wrote based on a series of questions a data scientist asked me some […]

google lightweightmmm, marketing, marketing attribution model, marketing mix model

Who am I?

Hi, I'm Andrea Ciufo, CEO and Founder of LovableData Consulting. I am a Marketing-focused Data Scientist based in London

Currently, I work for Dentsu in the Marketing Effectiveness team.

Specialised in Marketing Mix Modelling & Forecasting, I worked across several countries and industries: FMCG, fashion e-commerce, automotive and transportation.

My goal is to assist companies building and optimising their marketing plans using econometric models correlating sales to marketing activities, maximising channel potential while minimising inefficiencies.

Proficient in Python for data analysis and data science I designed and taught an introduction and intermediate Python course. I am a Member of the International Institute of Forecasting. In my free time I volunteer with Kaggle helping BIPOC (Black, Indigenous, People of Color) grow in the data science industry.

Take the next action,
follow the data.

Lessons on Culture from Ben Horowitz (and a Prison Leader)

More from the Blog

Not only Theory

Hypothesis Testing, easy explanation

Git and Git Hub

Applying Markov Inequality and Central Limit Theorem on Pomodoro Records to Estimate the Probability to Improve Daily Performance

Data Scientist Career Track with Python

Beware of YES Master NO

Labelling emotions and tactical empathy

Never split the difference: personal takeaways

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

Who am I?

Questions?
Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment.
Jim Rohn

Take the next action, follow the data.

More from the Blog

Who am I?

Questions? Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment. Jim Rohn

Take the next action,
follow the data.

Questions?
Let's get in touch!

Discipline is the bridge between goals and accomplishment.
Jim Rohn