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ben horowitz, books, culture, reading

March 29, 2026

Lessons on Culture from Ben Horowitz (and a Prison Leader)

It has definitely been a while since I updated my blog. Busy period, but I have been able to carve […]

ben horowitz, books, culture, reading

Plotting Google Trends with Bokeh and Python for multiple comparisons prt 1/2

One of my last job tasks activities was to compare different keywords on Google Trends. At the moment I am […]

bokeh, data visualization, google trend, pandas, python

python, work

April 6, 2020

Quick April Updates

The smell of bread baking fills the house in this Sunday morning in London. I am back to London, and […]

python, work

self learning, TOEFL

May 8, 2019

What are some important qualities of a good supervisor (boss)?- TOEFL Writing Independent Task Example

What are some important qualities of a good supervisor (boss)? Use specific details and examples to explain why these qualities […]

self learning, TOEFL

TOEFL

May 7, 2019

Universities should give the same amount of money to their students’ sports activities as they give to their university libraries. Use specific reasons and examples to support your opinion. Do you agree or disagree? -TOEFL Writing Independent Task Example

Universities should give the same amount of money to their students’ sports activities as they give to their university libraries. […]

TOEFL

self learning, TOEFL

April 24, 2019

Success is related to Hard Work or Luck? – TOEFL Writing Independent Task Example

“When people succeed, it is because of hard work. Luck has nothing to do with success.” Do you agree or […]

self learning, TOEFL

self learning, TOEFL

April 23, 2019

Parents are the best teachers. – TOEFL Writing Independent Task Example

Do you agree or disagree with the following statement? Parents are the best teachers. Most people agree with the notion […]

self learning, TOEFL

negotiation, Never Split The Difference, reading

April 2, 2024

Beware of YES Master NO

Talking about negotiation, like other people, I am not so good at handling “NO” as a reply. I mean, after […]

negotiation, Never Split The Difference, reading

emotions, negotiation, Never Split The Difference

March 9, 2024

Labelling emotions and tactical empathy

I was quite happy when I was reading the second chapter of Chris Voss’s Never Split the Difference, because some […]

emotions, negotiation, Never Split The Difference

conflicts, negotiation, Never Split The Difference, reading

February 10, 2024

Never split the difference: personal takeaways

Never Split the Difference by Chris Voss, was by far the most interesting book I read in 2023, and probably […]

conflicts, negotiation, Never Split The Difference, reading

google lightweightmmm, marketing, marketing attribution model, marketing mix model

February 1, 2024

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

This is is my second post I wrote based on a series of questions a data scientist asked me some […]

google lightweightmmm, marketing, marketing attribution model, marketing mix model

Who am I?

Hi, I'm Andrea Ciufo, CEO and Founder of LovableData Consulting. I am a Marketing-focused Data Scientist based in London

Currently, I work for Dentsu in the Marketing Effectiveness team.

Specialised in Marketing Mix Modelling & Forecasting, I worked across several countries and industries: FMCG, fashion e-commerce, automotive and transportation.

My goal is to assist companies building and optimising their marketing plans using econometric models correlating sales to marketing activities, maximising channel potential while minimising inefficiencies.

Proficient in Python for data analysis and data science I designed and taught an introduction and intermediate Python course. I am a Member of the International Institute of Forecasting. In my free time I volunteer with Kaggle helping BIPOC (Black, Indigenous, People of Color) grow in the data science industry.

Take the next action,
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Lessons on Culture from Ben Horowitz (and a Prison Leader)

More from the Blog

Plotting Google Trends with Bokeh and Python for multiple comparisons prt 1/2

Quick April Updates

What are some important qualities of a good supervisor (boss)?- TOEFL Writing Independent Task Example

Universities should give the same amount of money to their students’ sports activities as they give to their university libraries. Use specific reasons and examples to support your opinion. Do you agree or disagree? -TOEFL Writing Independent Task Example

Success is related to Hard Work or Luck? – TOEFL Writing Independent Task Example

Parents are the best teachers. – TOEFL Writing Independent Task Example

Beware of YES Master NO

Labelling emotions and tactical empathy

Never split the difference: personal takeaways

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

Who am I?

Questions?
Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

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Discipline is the bridge between goals and accomplishment.
Jim Rohn

Take the next action, follow the data.

More from the Blog

Who am I?

Questions? Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment. Jim Rohn

Take the next action,
follow the data.

Questions?
Let's get in touch!

Discipline is the bridge between goals and accomplishment.
Jim Rohn