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ben horowitz, books, culture, reading

March 29, 2026

Lessons on Culture from Ben Horowitz (and a Prison Leader)

It has definitely been a while since I updated my blog. Busy period, but I have been able to carve […]

ben horowitz, books, culture, reading

College And University-TOEFL Independent Task with Mistakes Explained

Note: In this essay, I made one big mistake, I was not coherent with the question and this could penalize […]

english, language, TOEFL

April 14, 2019

Writing Blog Posts About My TOEFL Preparation

On the 13th of May I will take the TOEFL test, and I require a good score for a project […]

english, language, TOEFL

analytics, Data Scientist

April 11, 2019

Analytics Introduction – 3 Key Points

The King of a faraway kingdom decided to change the laws introducing the divorce. After 5 years from the law […]

analytics, Data Scientist

extreme gradient boosting, machine learning, python, sklearn, tutorial

November 26, 2018

XGBoost in Python (Quickly) Explained (3min Read)

What is? XGBoost is an algorithm used for supervised learning problems. It means Extreme Gradient Boosting. How It works? You […]

extreme gradient boosting, machine learning, python, sklearn, tutorial

datascientist job interview, fraud detection, nlp, python

November 21, 2018

My First Natural Language Processing Job Interview As a Selftaught DataScientist

A French startup (https://navee.co/) wrote me on LinkedIn for a challenging job interview (spoiler: It didn’t go well). They identify […]

datascientist job interview, fraud detection, nlp, python

behavior, customer analysis, forecast, marketing, prediction, survey

November 5, 2018

Nine Priciples for Forecasting in Survey Analysis (With Scientific Bibliography)

While I was building a forecast model and I was looking for scientific confirmation regards some assumptions I discovered an […]

behavior, customer analysis, forecast, marketing, prediction, survey

negotiation, Never Split The Difference, reading

April 2, 2024

Beware of YES Master NO

Talking about negotiation, like other people, I am not so good at handling “NO” as a reply. I mean, after […]

negotiation, Never Split The Difference, reading

emotions, negotiation, Never Split The Difference

March 9, 2024

Labelling emotions and tactical empathy

I was quite happy when I was reading the second chapter of Chris Voss’s Never Split the Difference, because some […]

emotions, negotiation, Never Split The Difference

conflicts, negotiation, Never Split The Difference, reading

February 10, 2024

Never split the difference: personal takeaways

Never Split the Difference by Chris Voss, was by far the most interesting book I read in 2023, and probably […]

conflicts, negotiation, Never Split The Difference, reading

google lightweightmmm, marketing, marketing attribution model, marketing mix model

February 1, 2024

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

This is is my second post I wrote based on a series of questions a data scientist asked me some […]

google lightweightmmm, marketing, marketing attribution model, marketing mix model

Who am I?

Hi, I'm Andrea Ciufo, CEO and Founder of LovableData Consulting. I am a Marketing-focused Data Scientist based in London

Currently, I work for Dentsu in the Marketing Effectiveness team.

Specialised in Marketing Mix Modelling & Forecasting, I worked across several countries and industries: FMCG, fashion e-commerce, automotive and transportation.

My goal is to assist companies building and optimising their marketing plans using econometric models correlating sales to marketing activities, maximising channel potential while minimising inefficiencies.

Proficient in Python for data analysis and data science I designed and taught an introduction and intermediate Python course. I am a Member of the International Institute of Forecasting. In my free time I volunteer with Kaggle helping BIPOC (Black, Indigenous, People of Color) grow in the data science industry.

Take the next action,
follow the data.

Lessons on Culture from Ben Horowitz (and a Prison Leader)

More from the Blog

College And University-TOEFL Independent Task with Mistakes Explained

Writing Blog Posts About My TOEFL Preparation

Analytics Introduction – 3 Key Points

XGBoost in Python (Quickly) Explained (3min Read)

My First Natural Language Processing Job Interview As a Selftaught DataScientist

Nine Priciples for Forecasting in Survey Analysis (With Scientific Bibliography)

Beware of YES Master NO

Labelling emotions and tactical empathy

Never split the difference: personal takeaways

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

Who am I?

Questions?
Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

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Discipline is the bridge between goals and accomplishment.
Jim Rohn

Take the next action, follow the data.

More from the Blog

Who am I?

Questions? Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment. Jim Rohn

Take the next action,
follow the data.

Questions?
Let's get in touch!

Discipline is the bridge between goals and accomplishment.
Jim Rohn