Take the next action,
follow the data.

ben horowitz, books, culture, reading

March 29, 2026

Lessons on Culture from Ben Horowitz (and a Prison Leader)

It has definitely been a while since I updated my blog. Busy period, but I have been able to carve […]

ben horowitz, books, culture, reading

Python Experience Updates and Forecast for 2021

When you are a self-taught Data Scientist is always hard to assess your progress. You must set some metrics and […]

data visualization, forecast, pomodoro technique, python

Data Scientist, datacamp, dive deep, linear regression, python, sklearn

November 29, 2020

Disney Movies and Box Office Success – Datacamp Project Analysis [Why I think it is wrong] [Code and Notebook Included]

Some weeks ago I created a list of projects that I wanted to build. The goal of the list is […]

Data Scientist, datacamp, dive deep, linear regression, python, sklearn

disney, disney revenues breakdown, matplot, python

November 21, 2020

Disney Revenue Breakdown ’91-’19 How Disney makes money – Python Code, Plots and Source Data Included [2min read]

Disney Revenues grew incredibly in the last 25 years, but more interestingly revenue streams changed significantly through time. 4 key […]

disney, disney revenues breakdown, matplot, python

data analysis, datacamp, disney, movies, pandas, python

November 16, 2020

Best Selling Disney Movies from 1935 until 2016 Python Business Analysis – With Code!

Everything started with this DataCamp small project on Linear Regression Analysis: “Disney Movies and Box Office Success“ It was based […]

data analysis, datacamp, disney, movies, pandas, python

marketing, matplot, python, retention rate

July 19, 2020

Retention Rate, why is important and why is a convergent sequence

12/10/2022 Edit: After reading “How Brands Grow” I have now a more rounded position on Retention, but I didn’t want […]

marketing, matplot, python, retention rate

pomodoro technique, python, quantifiedself, self learning

July 7, 2020

Pomodoro Technique Python Script, track your goals and shape your future

You can have agency not just over your own life, but over a small and important part of the world. […]

pomodoro technique, python, quantifiedself, self learning

negotiation, Never Split The Difference, reading

April 2, 2024

Beware of YES Master NO

Talking about negotiation, like other people, I am not so good at handling “NO” as a reply. I mean, after […]

negotiation, Never Split The Difference, reading

emotions, negotiation, Never Split The Difference

March 9, 2024

Labelling emotions and tactical empathy

I was quite happy when I was reading the second chapter of Chris Voss’s Never Split the Difference, because some […]

emotions, negotiation, Never Split The Difference

conflicts, negotiation, Never Split The Difference, reading

February 10, 2024

Never split the difference: personal takeaways

Never Split the Difference by Chris Voss, was by far the most interesting book I read in 2023, and probably […]

conflicts, negotiation, Never Split The Difference, reading

google lightweightmmm, marketing, marketing attribution model, marketing mix model

February 1, 2024

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

This is is my second post I wrote based on a series of questions a data scientist asked me some […]

google lightweightmmm, marketing, marketing attribution model, marketing mix model

Who am I?

Hi, I'm Andrea Ciufo, CEO and Founder of LovableData Consulting. I am a Marketing-focused Data Scientist based in London

Currently, I work for Dentsu in the Marketing Effectiveness team.

Specialised in Marketing Mix Modelling & Forecasting, I worked across several countries and industries: FMCG, fashion e-commerce, automotive and transportation.

My goal is to assist companies building and optimising their marketing plans using econometric models correlating sales to marketing activities, maximising channel potential while minimising inefficiencies.

Proficient in Python for data analysis and data science I designed and taught an introduction and intermediate Python course. I am a Member of the International Institute of Forecasting. In my free time I volunteer with Kaggle helping BIPOC (Black, Indigenous, People of Color) grow in the data science industry.

Take the next action,
follow the data.

Lessons on Culture from Ben Horowitz (and a Prison Leader)

More from the Blog

Python Experience Updates and Forecast for 2021

Disney Movies and Box Office Success – Datacamp Project Analysis [Why I think it is wrong] [Code and Notebook Included]

Disney Revenue Breakdown ’91-’19 How Disney makes money – Python Code, Plots and Source Data Included [2min read]

Best Selling Disney Movies from 1935 until 2016 Python Business Analysis – With Code!

Retention Rate, why is important and why is a convergent sequence

Pomodoro Technique Python Script, track your goals and shape your future

Beware of YES Master NO

Labelling emotions and tactical empathy

Never split the difference: personal takeaways

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

Who am I?

Questions?
Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment.
Jim Rohn

Take the next action, follow the data.

More from the Blog

Who am I?

Questions? Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment. Jim Rohn

Take the next action,
follow the data.

Questions?
Let's get in touch!

Discipline is the bridge between goals and accomplishment.
Jim Rohn