Take the next action,
follow the data.

negotiation, Never Split The Difference, reading

April 2, 2024

Beware of YES Master NO

Talking about negotiation, like other people, I am not so good at handling “NO” as a reply. I mean, after […]

negotiation, Never Split The Difference, reading

How To Design a Marketing Off-Site – Phase 3 – Sharpening the knife

In this section we will explore different scenarios and actions that can be taken to change the gaming rules in […]

customer analysis, marketing, marketing off-site, product development

customer analysis, marketing, product development

September 30, 2023

How To Design a Marketing Off-Site – Phase 2 – Your Brand History

This is the second phase of your Marketing Off-Site. There are no shortcut available, It takes time to read, learn […]

customer analysis, marketing, product development

customer analysis, marketing, product development

September 24, 2023

How To Design a Marketing Off-Site

I crafted 4 posts where it is defined why and how to organise a marketing off-site. These posts are based […]

customer analysis, marketing, product development

machine learning, marketing, marketing mix model, Statistics

July 16, 2023

Challenges and Pitfall in Marketing Mix Models

In the Search and Optimisation Theory there is a theorem that I love: the “ No Free Lunch Theorem”* It […]

machine learning, marketing, marketing mix model, Statistics

eating the big fish, innovation, marketing, product development, startup

April 16, 2023

Win the competition by studying how other teams play and keeping your curiosity alive

One of my mentors always says : “It is important not only to play, but to study how other teams […]

eating the big fish, innovation, marketing, product development, startup

1HQ, Ceuta, Collidascope, company training, learning, proactive, psychology, reactive

April 10, 2023

Proactive and Reactive Behaviour – What I learned from my company training session

This is just a small post to recap some of the concepts I discovered and some I refreshed from my […]

1HQ, Ceuta, Collidascope, company training, learning, proactive, psychology, reactive

emotions, negotiation, Never Split The Difference

March 9, 2024

Labelling emotions and tactical empathy

I was quite happy when I was reading the second chapter of Chris Voss’s Never Split the Difference, because some […]

emotions, negotiation, Never Split The Difference

conflicts, negotiation, Never Split The Difference, reading

February 10, 2024

Never split the difference: personal takeaways

Never Split the Difference by Chris Voss, was by far the most interesting book I read in 2023, and probably […]

conflicts, negotiation, Never Split The Difference, reading

google lightweightmmm, marketing, marketing attribution model, marketing mix model

February 1, 2024

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

This is is my second post I wrote based on a series of questions a data scientist asked me some […]

google lightweightmmm, marketing, marketing attribution model, marketing mix model

diminishing returns, google lightweightmmm, marketing, marketing attribution model, marketing mix model, robyn

January 26, 2024

Frequent questions on Marketing Mix Modelling

Some weeks back a contact on LinkedIn, after reading my article on Google LightweightMMM, asked me for some questions on […]

diminishing returns, google lightweightmmm, marketing, marketing attribution model, marketing mix model, robyn

Who am I?

Hi, I'm Andrea Ciufo, CEO and Founder of LovableData Consulting. I am a Marketing-focused Data Scientist based in London

Currently, I work for Dentsu in the Marketing Effectiveness team.

Specialised in Marketing Mix Modelling & Forecasting, I worked across several countries and industries: FMCG, fashion e-commerce, automotive and transportation.

My goal is to assist companies building and optimising their marketing plans using econometric models correlating sales to marketing activities, maximising channel potential while minimising inefficiencies.

Proficient in Python for data analysis and data science I designed and taught an introduction and intermediate Python course. I am a Member of the International Institute of Forecasting. In my free time I volunteer with Kaggle helping BIPOC (Black, Indigenous, People of Color) grow in the data science industry.

Take the next action,
follow the data.

Beware of YES Master NO

More from the Blog

How To Design a Marketing Off-Site – Phase 3 – Sharpening the knife

How To Design a Marketing Off-Site – Phase 2 – Your Brand History

How To Design a Marketing Off-Site

Challenges and Pitfall in Marketing Mix Models

Win the competition by studying how other teams play and keeping your curiosity alive

Proactive and Reactive Behaviour – What I learned from my company training session

Labelling emotions and tactical empathy

Never split the difference: personal takeaways

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

Frequent questions on Marketing Mix Modelling

Who am I?

Questions?
Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment.
Jim Rohn

Take the next action, follow the data.

More from the Blog

Who am I?

Questions? Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment. Jim Rohn

Take the next action,
follow the data.

Questions?
Let's get in touch!

Discipline is the bridge between goals and accomplishment.
Jim Rohn