Take the next action,
follow the data.

negotiation, Never Split The Difference, reading

April 2, 2024

Beware of YES Master NO

Talking about negotiation, like other people, I am not so good at handling “NO” as a reply. I mean, after […]

negotiation, Never Split The Difference, reading

Challenging the Status Quo – Notes on Innovation

As I already said in this blog, “Eating the big fish” is another great book that was suggested to me […]

innovation, marketing

brand, customer analysis, eating the big fish, marketing

March 18, 2023

Eating The Big Fish – How Challenger Brands Can Compete Against Brand Leaders

The second reading-suggestion I got during my induction period in Collidascope was “Eating The Big Fish. How Challenger Brands Can […]

brand, customer analysis, eating the big fish, marketing

customer analysis, how brands grow, loyalty, marketing

March 12, 2023

Chap 11 – Why Loyalty Programs Don’t Work

This will be my last chapter review of “How brands grow”. Actually they are 13 chapters, but I will not […]

customer analysis, how brands grow, loyalty, marketing

advertising, byron sharp, how brands grow, marketing, pricing, promotion

March 5, 2023

Chap 10 – What price promotions really do prt 3 How is truly beneficial a price discount strategy?

These posts are a collection of notes and summaries from the book “How Brands Grow” by professor Byron Sharp. This […]

advertising, byron sharp, how brands grow, marketing, pricing, promotion

how brands grow, marketing, pricing

February 25, 2023

Chap 10 – What price promotions really do prt 2 Classical economics, Marketing and Psychology

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor […]

how brands grow, marketing, pricing

customer analysis, how brands grow, marketing, pricing

February 18, 2023

Chap 10 – What price promotions really do prt. 1

These posts are a collection of notes and summaries from the book “How Brands Grow: What marketers don’t know” by professor […]

customer analysis, how brands grow, marketing, pricing

emotions, negotiation, Never Split The Difference

March 9, 2024

Labelling emotions and tactical empathy

I was quite happy when I was reading the second chapter of Chris Voss’s Never Split the Difference, because some […]

emotions, negotiation, Never Split The Difference

conflicts, negotiation, Never Split The Difference, reading

February 10, 2024

Never split the difference: personal takeaways

Never Split the Difference by Chris Voss, was by far the most interesting book I read in 2023, and probably […]

conflicts, negotiation, Never Split The Difference, reading

google lightweightmmm, marketing, marketing attribution model, marketing mix model

February 1, 2024

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

This is is my second post I wrote based on a series of questions a data scientist asked me some […]

google lightweightmmm, marketing, marketing attribution model, marketing mix model

diminishing returns, google lightweightmmm, marketing, marketing attribution model, marketing mix model, robyn

January 26, 2024

Frequent questions on Marketing Mix Modelling

Some weeks back a contact on LinkedIn, after reading my article on Google LightweightMMM, asked me for some questions on […]

diminishing returns, google lightweightmmm, marketing, marketing attribution model, marketing mix model, robyn

Who am I?

Hi, I'm Andrea Ciufo, CEO and Founder of LovableData Consulting. I am a Marketing-focused Data Scientist based in London

Currently, I work for Dentsu in the Marketing Effectiveness team.

Specialised in Marketing Mix Modelling & Forecasting, I worked across several countries and industries: FMCG, fashion e-commerce, automotive and transportation.

My goal is to assist companies building and optimising their marketing plans using econometric models correlating sales to marketing activities, maximising channel potential while minimising inefficiencies.

Proficient in Python for data analysis and data science I designed and taught an introduction and intermediate Python course. I am a Member of the International Institute of Forecasting. In my free time I volunteer with Kaggle helping BIPOC (Black, Indigenous, People of Color) grow in the data science industry.

Take the next action,
follow the data.

Beware of YES Master NO

More from the Blog

Challenging the Status Quo – Notes on Innovation

Eating The Big Fish – How Challenger Brands Can Compete Against Brand Leaders

Chap 11 – Why Loyalty Programs Don’t Work

Chap 10 – What price promotions really do prt 3 How is truly beneficial a price discount strategy?

Chap 10 – What price promotions really do prt 2 Classical economics, Marketing and Psychology

Chap 10 – What price promotions really do prt. 1

Labelling emotions and tactical empathy

Never split the difference: personal takeaways

Frequent questions on Marketing Mix Modelling – Clicks or Impressions?

Frequent questions on Marketing Mix Modelling

Who am I?

Questions?
Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment.
Jim Rohn

Take the next action, follow the data.

More from the Blog

Who am I?

Questions? Let's get in touch!

Tell me about your project

I will arrange a meeting to discuss the details

we will start working together

Get in touch

Privacy Policy

Terms and conditions

Discipline is the bridge between goals and accomplishment. Jim Rohn

Take the next action,
follow the data.

Questions?
Let's get in touch!

Discipline is the bridge between goals and accomplishment.
Jim Rohn